Boosting Conversions and Cutting Support Costs for E-Commerce

Delivering measurable, AI-driven customer engagement in a fully integrated, sales-focused e-commerce environment.

Summary

In e-commerce, speed and personalization are directly tied to revenue. Every second a shopper waits for an answer or struggles to find the right product is a potential lost sale. Customers expect instant, accurate help — whether they’re deciding what to buy, checking an order, or asking about returns. Without automation, these interactions tie up sales and support teams, increase costs, and leave revenue on the table.

We developed an AI-powered chatbot platform purpose-built for online retailers to convert more shoppers into buyers and recover more abandoned carts — while also reducing customer service workload. Integrated directly into the website, mobile app, and social channels, the chatbot delivers real-time product recommendations, personalized offers, and instant answers to order and return questions — all in the brand’s tone of voice.

Our conversational AI connects securely to the retailer’s product catalog, promotions, and order history, enabling it to upsell, cross-sell, and remove purchase barriers in seconds. And when needed, it passes the conversation to a human agent with full context so no sales momentum is lost.

By handling up to 70% of pre- and post-purchase interactions automatically, the chatbot boosts conversions, increases average order value (AOV), and frees staff to focus on high-impact sales activities.

Tech Stack

Python
PostgreSQL
Redis
Secure API Integrations to E-Commerce Platforms (Shopify, Magento, WooCommerce)
Retrieval-Augmented Generation (RAG)
Domain-Tuned LLM Prompts
Prompt Engineering
Multi-Channel Messaging Support (Web, Mobile, Social, Live Chat)
End-to-End Encryption

Sales & Conversion Challenge

Recovering Abandoned Carts — Many shoppers drop off due to unanswered questions or shipping concerns.
Upsell & Cross-Sell at Scale — Most brands miss opportunities to recommend relevant products in the moment.
24/7 Purchase Support — Customers in different time zones expect answers immediately, not the next business day.
Seamless Handoff — When an agent steps in, all product, cart, and conversation data must be transferred instantly to keep the sale alive.
Support Load vs. Sales Focus — Without automation, sales teams spend too much time on repetitive questions instead of closing deals.

Solution

Integrated with the e-commerce platform and CRM to provide real-time, personalized recommendations based on browsing history, cart contents, and past purchases.
Automated cart recovery through targeted prompts, discounts, and product alternatives.
AI-driven intent detection to identify buying signals and push customers toward checkout.
Custom RAG layer ensures all answers — from product specs to return policies — are accurate and brand-approved.
Multi-channel deployment so shoppers can continue a purchase conversation from website to Instagram DM or SMS without losing context.
Secure, compliant data handling to protect customer information while enabling full personalization.

Scenario

A shopper is viewing a pair of shoes but hesitates because of sizing. The chatbot instantly provides a size guide, suggests similar in-stock items in their size, and offers free return shipping — converting a likely drop-off into a purchase.
Another customer is about to abandon their cart after seeing shipping costs. The chatbot offers a limited-time free shipping code, increasing the order’s AOV by upselling matching accessories.
A returning customer messages via Facebook asking about an existing order. The chatbot provides real-time tracking and suggests complementary products — turning a support request into a new sale.
A customer is browsing a high-demand jacket but doesn’t check out right away. The chatbot detects low inventory in their size and sends a message: “Only 2 left in Medium — checkout now to secure yours.” The shopper completes the purchase on the spot, preventing a lost sale.
A visitor is unsure what to buy for a friend’s birthday. The chatbot asks a few quick questions about budget, style, and interests, then recommends three top-selling gift options — complete with bundle discounts. The shopper adds two items to the cart, increasing the total spend by 35%

Impact

+23% lift in conversion rate for assisted sessions.
+18% increase in average order value from successful upsells.
65% reduction in live agent volume, freeing sales teams to focus on high-value opportunities.
Under 5-second response times 24/7, eliminating lost sales due to delays.
20% boost in post-purchase satisfaction scores, driving repeat business and loyalty.